Content Tips
Write better.
Every time.
Ten principles for creating LinkedIn and X content that actually gets read, shared, and remembered — regardless of whether you use AI to help write it.
Start with the tension, not the takeaway
The most read posts begin with a problem, contradiction, or surprising observation — not with the lesson. Lead with "I used to think X. I was wrong." not "Here's what I learned about X."
One idea per post. Non-negotiable.
The biggest reason posts underperform: trying to say too many things. Ask yourself: what is the one sentence this post is making? If you can't answer that in 10 words, edit until you can.
Write your first line last
The hook determines whether anyone reads what follows. Write the body of your post first, then craft a first line that makes stopping impossible. It's easier to hook once you know what you're hooking people into.
Short sentences are not lazy — they're architecture
Each sentence should earn its period. Long sentences signal thinking-in-progress. Short sentences signal conviction. Mix them deliberately: long sentence to introduce complexity, short sentence to land the point.
Specificity beats relatability every time
"I increased revenue" vs "I added $47k in the next 30 days." Specifics are more believable, more memorable, and more shareable. Vague claims feel like marketing. Specific details feel like honesty.
Post at a frequency you can sustain for two years
Consistency compounds. Three posts a week is not better than one post a week if you burn out after month two. The best posting frequency is the one you'll still be doing in 2028.
Engage before you post, not after
Spend 15 minutes commenting on others' posts before you publish your own. LinkedIn's algorithm rewards accounts that are active in the ecosystem — not just broadcasting.
The fourth line is where you lose people
Most readers decide whether to expand a post after the first 3-4 lines. Everything before "...see more" has to earn the click. Treat those lines like a trailer, not an introduction.
Strong opinions, loosely held — and stated clearly
Posts that hedge on everything generate no engagement. Share what you actually believe. "I think X is often misunderstood" performs better than "Some people might consider X from multiple angles."
End with a question or an invitation, not a statement
Comments drive reach. A post that ends with "What's been your experience?" or "Disagree? Tell me why." will consistently outperform one that ends with a conclusion. Make it easy for people to respond.